We hail to our theoretical backgrounds and our best practices. But when it all comes down to it, we’re pragmatic to the bone.
Sure we know our design thinking and our lean agile process but all situations are unique. When it comes down to it - there’s no perfect world and there’s no catch-all method.
So what do you do when you need to persuade your stakeholders before you can persuade your users?
What do you do when you’re running out of time and you need to make the smartest shortcuts?
You work from the gut. You cast away the theories and best practices and you do what you do best.
You make it work!